sponsorship
Virgin Media O2 Renews Arena Naming Rights
Virgin Media O2 secured a record £200 million deal to retain naming rights to the London O2 venue for another decade. The 10-year agreement extends the sponsorship until 2038.
Alpine Team Defends Sponsorship Agreement Decision
Norway's alpine skiing team is responding to criticism over a new sponsorship agreement. The program faces backlash from those who view the deal as financially insufficient or morally questionable.
O2 Secures Record £200 Million Arena Naming Rights Renewal
Mobile network provider O2 signed a record-breaking £200 million ten-year agreement to retain naming rights to London's O2 arena, the largest UK stadium sponsorship renewal in history. The deal extends O2's relationship with the iconic venue until at least 2038.
Red Bull Sponsorship Deal Sparks Nordic Skiing Backlash
Norway's alpine ski federation announced a sponsorship agreement with Red Bull, drawing sharp criticism as commercially exploitative. The partnership grants the energy drink company influence over athlete branding.