skiing
Red Bull Sponsorship Deal Sparks Nordic Skiing Backlash
Norway's alpine ski federation announced a sponsorship agreement with Red Bull, drawing sharp criticism as commercially exploitative. The partnership grants the energy drink company influence over athlete branding.
NRK · NRK Sport
Shiffrin Shifts Strategy on World Cup Circuit
Alpine skier Mikaela Shiffrin announces a significant change to her competition schedule, reducing slalom events to focus on other disciplines. The American skier expressed her desire to explore new challenges and push her technical boundaries.
Blick Sport · Corriere dello Sport